Forgetting pin codes, losing credit cards, and replacing physical keys are all accumulated annoyances in our lives. They all serve different purposes, yet they're all about the same thing: they prove your identity.

But all of these methods for proving identity are only good for a moment. You have to repeat this multiple times across every application you're connected to every day. The lack of persistence is what makes them annoying, and we see real-world potential to create seamless trust with everything around us.

Nymi (formerly Bionym) brings a new authentication model that continuously connects us to all of the things we use—in the form of a wristband. You place your finger on the Nymi Band's sensor, and it measures the wavelength of your heart rate (electrocardiogram, ECG or EKG) to verify your identity. You only have to do this once until the next time you put your Nymi Band back on.

At Nymi, I led design and brand strategy for the Nymi Band consumer experience, focusing on engaging a community of developers to expand the Nymi app ecosystem.
In 2015, we realized there was a greater need for security in industries like pharmaceuticals. So, we shifted focus for the Nymi Band from the consumer market to focus on enterprise clients.
My favourite moment in the midst of building a new brand for Nymi was when Douglas Soltys sent us an email about a competitor. The misunderstanding can be summed up in this tweet.